Project Summary

The Brinton Museum is located on the 620-acre historic Quarter Circle A Ranch nestled just inside the curve of the Bighorn mountain range in Wyoming. Showcasing an extensive collection of 19th and 20th century Western art, the historic Brinton house was built in 1892 and was opened to the public in 1961.

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In 2015, they expanded and built The Forrest E. Mars, Jr. Building. This 24,000-square-foot, eco-conscious building now houses one of the most significant and extensive Western and American Indian Art collections in the Rocky Mountain West.

Take a look at the breathtaking Wyoming views on the new website and learn more about The Brinton Museum, which is dedicated to furthering and educating the public on Native American art & culture, as well as to American fine and decorative art.

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url: www.thebrintonmuseum.org    |    completed: June 2015

Challenge

After an in-depth discovery phase with The Brinton Museum, we were able to uncover their largest concern: the geographical location of the museum. Being a few hours away from major sightseeing locations such as Yellowstone Park and Mount Rushmore, people were often overlooking The Brinton as a stop on their midwestern tour. They needed to find a way to let people know that they could spend the day at The Brinton Museum–that it was its own travel destination. In order to do that, they needed a way to showcase all of the programs, activities and adventures someone could experience while visiting them. With the new addition of The Forrest E. Mars building, they needed to educate the public on how much they had to offer.

Solution

To ensure website visitors knew all that they could experience while at the Brinton, their new website immediately showcases various recommended tours based on interests and how long you can plan for each activity right on the homepage. In addition, the homepage shows a map of the Brinton and other points of interest within a few hours drive, so visitors know they can stop in at the Brinton and travel right to another destination, such as Yellowstone Park. The new website focuses on highlighting permanent collections, rotating exhibitions and events held at The Brinton Museum.

Results

Since the website just launched in June, we are eagerly awaiting quantitative results.

Project Highlights

Components Based Template

The Brinton offers so many unique programs, events and exhibitions that in order for the Brinton team to continue to grow with the website, we needed to find a forward-thinking solution that would allow them to easily update and manage content. Instead of taking a rigid template-based approach to design and development that only provided preset arrangements of content, we took a component-based approach. This route provided the Brinton team with a toolkit of elements from which custom pages can be built on the fly. We built 6 stylized components into the back-end of WordPress to use on their interior pages. Now the Brinton team can add a photo gallery, pull quote, biography, paragraph, image and/or CTA to give each new page variety and visual interest with just the click of a button. They are able to easily add and update content in a dynamic manner, which results in heavy hitting interior pages that provide their users with an engaging experience.

Brand Styling

As part of the website redesign, The Brinton Museum wanted to enhance their branding so they could visually introduce their expanded brand to the public. Through an in-person trip to The Brinton Museum, extensive Q&A and mood boards, Cuberis introduced new colors and simpler version of their logo. Our goal was to match the rich cultural experience and evolution of the museum itself.

Planning the Tour

In addition to creating the map to build an experience around visiting The Brinton Museum, we created a customizable feature on the site that allows The Brinton to “pre-fabricate” tours specifically based on what the visitor’s interests are. Tours are arranged by subject matter and include American Indian Art, History, Architecture and Western Art. Each tour is broken out by features of the museum and estimate the amount of time each tour will take. It’s a perfect way to show just how much there is to do at The Brinton Museum.

Panoramic Visuals

Many of the exhibitions and offerings at The Brinton Museum are seasonal. In order to capture the beauty and unique perspective each season brings, we integrated a unique panoramic visual on the homepage of the new website. The Brinton Museum can easily update the panorama using their photography of the regional landscape, a collection or an event to completely change the visual impact of the website whenever they would like.

Customizable Location Map

Since part of the challenge with The Brinton was their location (which is also part of their beauty), we designed a geographical map that is totally editable to show other destinations in the region and the travel time to and from those locations to The Brinton Museum. On the back-end of the website, The Brinton team can easily pinpoint any location using longitude and latitude coordinates. Now website visitors know that The Brinton Museum is right in the middle of some really amazing US landmarks, and can easily be a stop on their midwestern travels – it’s closer than you think!

Before & After

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